About Us
For over 15 years, from our head office in Tegelen, we have been providing reliable solutions nationwide for Pellet Stoves, Wellness, Air Conditioners, and Heat Pumps. With our own JustFire products, Dutch technicians, and a transparent service and quotation process, we ensure comfort and certainty.
Experience, Comfort, Quality, and Service
At JustFire Nederland BV, everything revolves around experience, comfort, quality, and service. From our head office and 1,000 m² showroom in Tegelen, we introduce our customers to our complete range – from our own brand JustFire pellet stoves and Wellness products to air conditioners, heat pumps, and battery storage.
With a team of 10 to 14 in-house Dutch technicians, we ensure that every installation is professional and seamless. Our transparent quotation and service process means that customers know exactly what to expect, with no surprises afterwards. The many positive Google reviews from our real customers show that our approach is appreciated.
We are active nationwide with our JustFire products and Wellness solutions. For air conditioners and heat pumps, we are also market leader in Limburg and North Brabant. Our mission is simple: to offer high-quality comfort and reliable service, combined with a personal and professional approach.
JustFire Nederland BV – your partner for heating, cooling and energy storage for many years, with service that makes the difference.
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JustFire Nederland BV was founded in 2015 by Roland and Justin Truijens. Justin had been active in the installation industry for years, while Roland, with over 40 years of experience as an entrepreneur and investor, embarked on this adventure wondering if there was a market for pellet stoves and sustainable energy solutions.
In the summer of 2015, father and son traveled to China, where Roland had been sourcing for years, looking for a reliable manufacturer to realize their dream: their own brand of JustFire pellet stoves and patio heaters. After a week, they met Hank, nicknamed the "European Chinese" due to his understanding of both quality and the European mentality. Together with the factory and technical director Tom, they developed a very reliable and high-quality pellet stove under the JustFire brand.
Upon returning to the Netherlands, the first containers arrived, and a small showroom and website were set up. The response was overwhelming: everything sold out within 2-3 weeks. Father and son faced a choice: be satisfied with the result or press on. They chose to press on – a decision that proved to be a stroke of genius, as the national subsidy scheme launched in January, after which sales of pellet stoves soared to unprecedented heights.
Growth necessitated hiring more staff, and the premises became too small, leading JustFire to move to its current headquarters in Tegelen in January. A 1,000 m² car showroom and warehouse was quickly converted into a showroom for pellet stoves and patio heaters. In the years that followed, the staff expanded:
in 2017, the other son, Wesley, who specialized in social media and the website, joined, along with a total of 6-8 technicians, an in-house accountant Jacqueline, a planner Sjors, and technical director Tom, expanding the workforce.
In 2017, air conditioning units and heat pumps were also added, transforming JustFire from a small local business into a nationwide installation company serving over 1,500 new customers and installations annually. This success has since become the foundation of the family business, supported by dedicated and reliable employees. Currently, the team comprises 14 employees, including 10 in-house Dutch technicians.
Solar panels and battery storage were added to the product range in 2022, and JustFire Nederland BV was renamed JustFire Group. This was done to consolidate all branches into one powerful name.
In 2024, the sons converted the large showroom into a wellness paradise, and Wellness Profis was born. With saunas, hot tubs, and jacuzzis, the company suddenly gained an entirely new branch.
In 2025, Roland Truijens will hand over his duties as director to his sons Justin and Wesley, who will continue to lead the company with passion and extensive experience. However, Roland will remain involved with the company, where he will use his experience and sales skills to provide customers with honest, personal, and expert advice.
JustFire Nederland BV was founded in 2015 by Roland and Justin Truijens. Justin had been active in the installation industry for years, while Roland, with over 40 years of experience as an entrepreneur and investor, embarked on this adventure wondering if there was a market for pellet stoves and sustainable energy solutions.
In the summer of 2015, father and son traveled to China, where Roland had been sourcing for years, looking for a reliable manufacturer to realize their dream: their own brand of JustFire pellet stoves and patio heaters. After a week, they met Hank, nicknamed the "European Chinese" due to his understanding of both quality and the European mentality. Together with the factory and technical director Tom, they developed a very reliable and high-quality pellet stove under the JustFire brand.
Upon returning to the Netherlands, the first containers arrived, and a small showroom and website were set up. The response was overwhelming: everything sold out within 2-3 weeks. Father and son faced a choice: be satisfied with the result or press on. They chose to press on – a decision that proved to be a stroke of genius, as the national subsidy scheme launched in January, after which sales of pellet stoves soared to unprecedented heights.
Growth necessitated hiring more staff, and the premises became too small, leading JustFire to move to its current headquarters in Tegelen in January. A 1,000 m² car showroom and warehouse was quickly converted into a showroom for pellet stoves and patio heaters. In the years that followed, the staff expanded:
in 2017, the other son, Wesley, who specialized in social media and the website, joined, along with a total of 6-8 technicians, an in-house accountant Jacqueline, a planner Sjors, and technical director Tom, expanding the workforce.
In 2017, air conditioning units and heat pumps were also added, transforming JustFire from a small local business into a nationwide installation company serving over 1,500 new customers and installations annually. This success has since become the foundation of the family business, supported by dedicated and reliable employees. Currently, the team comprises 14 employees, including 10 in-house Dutch technicians.
Solar panels and battery storage were added to the product range in 2022, and JustFire Nederland BV was renamed JustFire Group. This was done to consolidate all branches into one powerful name.
In 2024, the sons converted the large showroom into a wellness paradise, and Wellness Profis was born. With saunas, hot tubs, and jacuzzis, the company suddenly gained an entirely new branch.
In 2025, Roland Truijens will hand over his duties as director to his sons Justin and Wesley, who will continue to lead the company with passion and extensive experience. However, Roland will remain involved with the company, where he will use his experience and sales skills to provide customers with honest, personal, and expert advice.